Stop obsessing over Google
Diversify your Digital Footprint with stern As a Aurora Inbound Marketing Agency CEO I have spoken with many business owners who are obsessed over Google and all other things Google such as Google Places. The web has changed. Your potential customer online behavior...
EXTRA! EXTRA! HOW TO CREATE THE BEST HEADLINES!
Inbound Marketing Headlines - The Key To Success stern is a leading Inbound Marketing Agency Located in Aurora Colorado. In my inbox this morning and last came two related articles dealing with Headlines. Whether in a PPC campaign or in an email marketing campaign, a...
Responsive Portrait Vs Landscape CSS
There is a difference in screen width on any tablet between portrait and landscape mode. This can create issues in responsive website design. You might think your website should be PHONE compatible and it should and will be when you work with the stern responsive...
How do we talk about our talents properly? The Man of Steel
We all consider ourselves to be talented individuals or at least we should. But when running a business, attracting clients and dealing with employees is there a time when TACT must come into play and perhaps being TOO bold and TOO vocal about our abilities can...
Is Your Company as Tech Savvy as the President ? Inauguration Day
I received this email from the President of the United States today: I just renewed my oath of office to serve as your president for four more years. Thank you for making this possible. It's an honor to be your president. Now it's time to finish what we started --...
Ode to the Underpants Gnomes
My favorite episode of South Park EVER is entitled the Underpants Business and features a visit to the marketing and business strategy labyrinth of the Underpants Gnomes. What is YOUR Phase 2?
Why Google Places is so important to YOUR Local business?
Google places, a service of big G, has got lot to do with in the business strategy of Local business owners. If any local business owner is not taking due advantage of Google Places, he is then skipping a bigger opportunity and hence losing business. Only SEO of the...
The 411 on Blogging and Content Marketing
The 411 on Blogging and Content Marketing Do you find yourself with “Blank Screen Syndrome”? You are not alone. Here are seven ideas to get you started. Answer customer questions: This should be a no brainer for business bloggers. Collect the questions for...
Help iPhone 5 4s Apple Siri Recognize your Business 4 Tips
Help iPhone Apple Siri Recognize your Business 4 Tips Stern believes in future proofing your brand online. If you own a local business you must be aware that more and more people are TALKING to their smartphones through various apps such as SIRI. The iPhone 4s...
Why 2013 is the Year of Responsive Website Design
Why 2013 is the Year of Responsive Website Design You might have noticed that Mashable has a new website design which is now responsive. You might have also noticed that many major publications are coming out with a new site design that responds when viewed on a...
Critical Components of Content Marketing
Content marketing is a very effective advertising strategy to use online provided what you write meets certain criteria. The focal point of your content strategy should be to create reading material that is easy to understand but it does not end there! To get the best...
Content Marketing and SEO Perfect Together
Content Marketing and SEO Perfect Together Content Marketing Services, Content Marketing Plan, Content Marketing Service Provider If you have a business website, then you must be aware of the significance of Search Engine Optimization in gaining a high search engine...
Content Marketing for E-Commerce
Content Marketing for E-Commerce E-commerce businesses can compete effectively online by implementing content marketing strategies. From designing an attractive website to providing browsers a one-on-one instant communication platform, online businesses can capture...
What Social Media Can and Can’t Do
What Social Media Can and Can’t Do Social media cannot make up for a bad product, company or organization. If you have a crappy product or service, not only will social media not help you, but it will actually hurt your cause. . . as word will spread quickly. All...
Social Media Listening Don’t Just Be A Fly On The Wall
Social Media Listening Don't Be Just A Fly On The Wall First Listen. . . . and Never Stop Listening Have you noticed an increase in Customer Service over the past few years? If so, Social Media might be the number 1 reason. Have you ever received bad service or an...
Social Media Marketing and Twitter
What exactly is Social Media? Facebook is a good way to explain. Facebook is not Social Media. . . the content within Facebook is! When you post a status, you expect others to make a comment. . . possibly take it in different directions. . . which sparks more...
The Power of Twitter – An Introduction
The Power of Twitter – An Introduction Micro-blogging You should never say you don’t have time to advertise your business through social media. It is so portable, you can do it any time. . . on the run, out and about, from the comfort of your own home, at your own...
The Zen of Social Media Marketing
The Zen of Social Media Marketing Online Marketing Basics “Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” – John Rohn What is Online Marketing? Online Marketing is the Art and Science...
CSS Media Queries How Responsive Web Design Works
CSS Media Queries How Responsive Web Design Works Responsive Web Design is an approach to website development that enables a website to be viewable on all devices without having to change content. For those of you with a computer programming background, and for those...
Why my business needs a Responsive Web Design
Why my business needs a responsive website design Responsive web design is an approach to constructing a website to provide an optimal viewing experience across multiple platforms. In plain English, the website code "responds" to the viewable area of the web browser,...