I received this email from the President of the United States today:
I just renewed my oath of office to serve as your president for four more years.
Thank you for making this possible. It’s an honor to be your president.
Now it’s time to finish what we started — let’s get going.
Is YOUR company this tech savvy? And even more, is YOUR company sending out PERSONAL messages to your potential leads and customers SIGNED with you First name?
At no other time in US history has a President of the United States used social media and email to create such a personal connection.
No matter what political side you are on, you must admit that this type of communication from a President is NEW and carefully orchestrated to make ME feel important and having the gratitude of the person I voted for makes me feel more involved in the state of my country.
Imagine if your customers could feel the same way.