Diversify your Digital Footprint with stern
As a Aurora Inbound Marketing Agency CEO I have spoken with many business owners who are obsessed over Google and all other things Google such as Google Places.
The web has changed. Your potential customer online behavior has changed.
Today more people are spending more time on social media platforms and searching and sharing advice and content.
People use Google like it’s a magic eight ball, asking it questions about HOW to do something or HOW to FIX something or WHAT something means.
Reverse engineer your customer pain points to produce content that answers those questions and curiosities.
Follow that up with a strong call to action and marketing automation and you will experience more leads and business partnerships than ever before.
As your content is shared through social media and as you become more regarded as not only an expert in your field, but an authoritative figure in your industry, Mr. Google will take notice.
Google IS the boss, with an infrastructure spanning continents, Google is not just a search engine, but also a Mega Cloud Enterprise the world has never seen before.
But, Mr. Google is on the 100th floor and your website is a struggling intern delivering mail as an intern just out of college.
So think of it this way, HOW would you IMPRESS your BOSS?
How would you GET Mr. Google’s attention?
We ALL know how to get there in the real world. Make CONNECTIONS, MEET people, PUT THE WORD out there about your products and services across every medium that you can.
DIVERSIFY Your Digital Footprint℠ through multiple channels such as blogs, social media, and great content.