Tracking Your Leads #MarketingROI Part 3
A business run haphazardly is a business doomed to fail. The key to staying organized is to systemize and automate sales interactions with potential customers. Wait a minute! Is Stern Inbound Marketing suggesting that you systemize and automate sales interactions,...
Lead Nurturing #MarketingROI Part 2
Sadly, most B2B and B2C companies we talk to think of leads as a kind of crap shoot. They equate following up on leads with betting on horses at the race track. Sure, you're bound to win a few times -- that's just the law of averages. Lead nurturing is basically luck...
What is a Lead? #MarketingROI
Sometimes you get asked a question that’s actually several questions in one: What is a lead? Or, more specifically here at Stern Inbound Marketing, we’ve often heard people ask, “What do I do about leads?” What they really mean is: “How can our business spend less...
Creating an Inbound Experience for your Website Visitors and Sales Opportunities For Your Business
At the Inbound 2013 conference Dharmesh Shah of Hubspot spoke about how to create an inbound experience. The people at Infusionsoft preach a customer life cycle. Both are on the right track and I have run my inbound marketing agency for the past decade with the mantra...
Awaken The Force That Started Your Business | Disney | Star Wars Ep VII
In fact, I was 6.7 years old when my mom got on the phone with my best friend’s mom and I remember hearing her ask, “Will Darrell like Star Wars?” She got an “a ok” from her. But, what most young people do not understand today, is that there had never been anything...
Why is Branding important to your marketing strategy?
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore...
How Does Facebook Advertising Work?
If your inbound marketing campaign needs a little kickstart, Facebook advertising might be a good place to start. Your business’ Facebook ad is seen by specific groups on desktop and mobile. You choose the demographics based on location, age, and interests. If you...
Man of Steel – What is the Kryptonite of your online business?
We all have our weaknesses, but as the trailer for the new Superman movie “Man of Steel” states, “One day you are going to have to make a choice… You have to decide what type of man you want to grow up to be”, we all as entrepreneurs and business men and women must decide what our ETHICS and CORE PHILOSOPHIES are about our businesses.
My Advice On Running Your Business
I am glad to share my advice from my nearly two decade journey to create what I hope is one of the top Inbound Marketing, Social Media Marketing, and Content Marketing agencies in the world today. It has not been easy as my parents were both teachers and I went to the...
The 5 Steps of Twitter Card Avertising
How twitter card advertising works Twitter Cards is one of the most simple, yet effective social media tools businesses can use. But because things have gotten unnecessarily complicated, we've decided to break the process down step by step. Twitter offers a great...
Navigating the Ins and Outs of Twitter: The Difference Between a Mention and a Hashtag
The difference between a Mention and a Hashtag on Twitter Twitter is one of the most useful social media marketing tools available today. If you know how to use it correctly, it's a wonderful outlet for connecting with current and potential customers. One of the most...
Take advantage of How to use Twitter for customer service: Read these three tips
How to use Twitter for customer service Twitter is known not just for the use of the hashtag but for being a great and easy customer service platform. There are many businesses using Twitter for customer service and having great success. So, we like to think of how to...
How to compose a tweet that leads to a link click in 3 easy steps
How to compose a tweet that leads to a link click Social media has likely already had a big impact upon your business, but wouldn't you like to make that impact even bigger? Get ready to understand how to compose a tweet that leads to a link click. Examine your...
How to Promote your Brand on Twitter with Memes
images with text called memes are the best way to promote your brand on twitter It's no secret that memes are a great way to promote your brand on Twitter. Your business can show off your creativity and connect with your target audience by relating a meme to your...
Refining Your Social Media Marketing Campaign: A Simple Guide
Social media marketing can exponentially improve the visibility of your business. A new wave of marketing is hitting the business world, and it is more reflective of today’s new Internet trends. Comparable to the more mainstream search engine optimization (SEO),...
Facebook Advertising Tips That Really Work
Are you new to Facebook advertising and not sure where to start? Have you dabbled in Facebook advertising but not seen any major results? Or have you avoided getting started because you were confused by all the options available? Using Facebook for advertising...
Market the HOW not the What Daily Inbound Marketing Tip #1
SternDMB.com There are so many Inbound Marketing Agencies around preaching the method of attract, nurture and convert. But that message is getting stale. AND that's just the WHAT. It's HOW an Inbound Marketing Agency attracts your target market to you. Its HOW...
An Interview with Canadian Actress and Super Model Theresa Longo
I met Theresa Longo @TheresaLongo on Twitter . After she followed @SternDMB, we exchanged several messages back and forth talking about how to market her many talents through her website, content marketing and social media. We spoke on the phone and decided to work...
How to create a Google + Review Link for your website or blog.
Darrell Stern here, Social Media Marketing, Content Marketing, and Inbound Marketing Expert. Today's quick Google Local SEO tip for you is: How to create a Google + Review Link for your website or blog. It's simple really, just add /about?review=1 to the end of your...
The Best Email Marketing Campaign Ever – POTUS
Any of you who were on the email campaign list for Barack Obama know that the amount of emails sent out asking for donations was a big daunting, but in the end it was the personal connection I felt with the President that became more and more apparent. On the night of...