How twitter card advertising works
Twitter Cards is one of the most simple, yet effective social media tools businesses can use. But because things have gotten unnecessarily complicated, we’ve decided to break the process down step by step.
Twitter offers a great how-to for Twitter Cards on its Developer Page. There are 5 steps in total for successful advertising.
1. Choose a card type you want to implement
The first step is the one that businesses tend to get caught up on. There are 7 Twitter Cards in total to choose from:
- Summary Card
- Summary Card with Large Image
- Photo Card
- Gallery Card
- App Card
- Player Card
- Product Card
Now, most of the Twitter Cards you see are the first option: Summary Card. This is the standard which shows a Tweet, a small thumbnail, and a short description of a link.
But the other Twitter Cards are useful too. You can just choose to add a bigger picture with the second option or advertise a product with the last one.
2. Add the pertinent meta tags to your page
Adding meta tags is important so you can customize your Twitter Card exactly how you want it. This way, you can choose a different style every time rather than just using the same one again and again.
3. Run your URL against the validator tool to be approved
Twitter’s validator tool allows you to see if your URL is functional before you try to post anything. Even if you’ve posted Twitter Cards before, don’t skip this step.
4. After approval, tweet the URL and see the Card appear below your tweet
Finally, when everything is ready to go, you can Tweet the Twitter Card URL. Your Tweet will appear and be visible on social media.
5. Use Twitter Card analytics to measure your results
As with all digital marketing campaigns, we save the best for last. It’s important to look at your Twitter Card analytics to see how successful your Tweets are. This is the only way you’ll know if you should post more of the same or change your strategy.
To talk more about Twitter Cards, or anything else, please contact us. Thanks.