How the new Facebook Page Format Facelift affects your Social Media Marketing.
Last year, Facebook rolled out a new design to a fraction of its users but then called it off after users said they hated it. Greg Marra, a product manager with Facebook stated, “Over the last year we have been taking time and listening to what people think about the...
How Can Linkedin Generate More Business Referrals?
Are you looking for a way to double, triple, possibly quadruple your amount of referrals? LinkedIn.com, a professional social network, is a user friendly and important tool at your fingertips to help you find new clients and referral partners. If you don’t have a...
Search Engine Optimization The Missing Part of Your Content Marketing Strategy
This article has been moved to the ALL-NEW Stern Marketing Academy
Why should I create a Facebook Business Page Separate from my Personal Profile?
Facebook is an excellent place for marketing your business, but it’s important to have two separate accounts – one as a personal profile and another as a business page. Its actually a requirement to keep your business page separate because Facebook can close your...
How to Compose a Great Tweet of your Blog Post
Blogs are essential for businesses for a variety of reasons. For example, they can drive traffic to your website, help increase your SEO/ SERP and position your brand as an industry leader. Now you want to let your Twitter followers know you have just written an...
What do you do when someone follows you on Twitter
You have your Twitter account up and you are sharing valuable content. Everything is going well. Now, people are starting to follow you. Excellent! You want to share your content and spread news about your products/services with your followers. What is the next...
The New Look of Twitter
Twitter rolled out it new look for users letting them opt for a bigger profile picture on their homepage and highlight their best tweets, among other features. The change was launched in an attempt to combat slowing user growth. Dick Costolo, Twitter’s chief...
How to Use the News and Pop Culture to Market Yourself Using Twitter #NewsJacking
A fun and safe addition to your marketing strategy is to inject some news and/or pop culture content on your Twitter news feed. This can be in the form of a funny anecdote or full on newsjacking. Newsjacking is a way to capitalize on the popularity of a news...
How Twitter Fits in With Your Inbound Marketing Strategy
“Twitter is not a technology, it is a conversation and it’s happening with or without you.” Charlene Li Let’s start with a simple explanation of inbound marketing. Inbound marketing is a term that was invented by HubSpot as a type of marketing that allows...
Why it’s call Social Media Marketing not Social Media Selling.
Social media marketing is a strange animal. Some large corporations are spending millions if not billions to market their brands on social media. But, what IS Social Media Marketing? Is there a real definition out there that really defines...
Darrell Stern (CEO) Stern LLC Nominated for 2014 Rule Breaker Award
Darrell Stern CEO Stern LLC has been nominated for a 2014 Rule Breaker Award. "I am honored that my clients believe I am worthy of receiving a 2014 Rule Breaker Award. I have been breaking industry rules for Responsive Web Design and Inbound Marketing for over a...
Stern Launches Strategic Partnership with Heyo for Better Inbound and Social Media Marketing Campaigns
Official Company Press Release : 3/12/14 11:00AM Stern LLC an Aurora Colorado Inbound Marketing Agency and Responsive Web Design Firm has formed a strategic partnership with Heyo to provide mobile compatible Facebook viral marketing solutions to our clients. As CEO of...
The Oscar Goes To… Our Clients in Inbound Marketing and Responsive Website Design
Everyone deserves an award, so tonight as Hollywood Celebrates the Academy Awards, better known as the Oscars we at Stern Inbound Marketing and Responsive Web Design would like to hand out a few awards of our own. To our Amazing Responsive Website Design and Inbound...
Diversify Your Digital Footprint℠ – The Key To Inbound Marketing
"Don't Put All of your Digital Eggs in one Static Website Basket" -Darrell Stern CEO Stern LLC Stern is a leading Inbound Marketing Agency Located in Aurora Colorado. In the financial world and even in life we are told that the best game plan for success is to...
Responsive Website Design #RWD Explained In Plain English
As the CEO of one of the longest lasting Responsive Website Design and Inbound Marketing Agencies on the planet, I wanted to explain in the simplest way possible what Responsive Website Design means in Plain English. After all, I started my business way back in 2002...
#EpicFail #VoiceSave Live Twitter Voting
OK NBC Carson Daly and the Voice producers. You can't have a LIVE nationwide vote on Twitter! The show is on at different times in different time zones throughout the country. It was not until the end of the show when FINALLY a lower third popped up saying "voting is...
How to get your Yelp Reviews Unfiltered. Local SEO Tip.
YELP! is more that just a great directory of business services. It is vast becoming a mobile powerhouse having connections to Apple Maps for the iPhone and Mac Desktops (now with Maverick OSX). YELP! has a powerful review tools which allows people to give your...
Focus Your Content Marketing on your Customer not You
It can be difficult to separate your own thoughts and ideas about your business from your customer’s. When we work on content marketing Stern always remember that the second word in content marketing is marketing. Marketing is the art of starting meaningful...
If you think Content Marketing doesn’t work, perhaps you do not understand Content Marketing
There have been many blogs and articles circling the web that explain that content marketing does not work. That most web traffic comes from main pages, and that there is no ROI on content marketing. The problem with most content marketers is they really don't...
Who’s Afraid of Their Website Designer or SEO Guy Happy Halloween 2013
To all of my current clients and our over 20600 followers on Twitter, please have a Happy and Safe Halloween! One of the strangest and frightening conversations I ever had with a potential client ended with the person saying... I don't want to tell this to my current...