3 Reasons to Use Twitter
Twitter Advertising Gone are the days of placing an ad in the yellow pages of the phone book. Now is the time to jump on the social media wagon if you haven't already because you can't afford to miss out on the valuable marketing opportunities. Twitter is a prime...
Using Infusionsoft To Nail Your Post Sales Follow Up
we recommend that you reach out to your customers for a period of six months after closing a sale. You can use Infusionsoft to automate “soft touch” techniques such as emailed thank yous and reminders, or get a bit more personal and place a phone call or (in cases of larger accounts) invite someone to meet in person.
Twitter Beyond Monitoring
There are two important parts to networking on Twitter: First, you need to connect with the right people that you want involved with your business or service, and the people who can connect you to more. Although, there aren’t any true guidelines to what you should do...
What if My Competition Follows Me on Twitter?
What if my competition follows me on twitter? So you got a notification that one or more of your competitors have followed you on Twitter. What do you do? You embrace it. Here's why: People follow leaders, in life and on Twitter. If you notice one day that your...
Content Marketing Has 5 Primary Objectives
Content Marketing Has 5 Primary Objectives The use of content marketing can be a very effective means by which to increase your online presence while also building trust with readers. For anybody marketing on the internet what this means is an increase in your...
10 Easy Steps to Put the Person back in to Content Marketing Personas
10 Easy Steps to Put the Person back in to Content Marketing Personas We’re going to put the “person” back in Content Marketing persona by walking through some really practical ways to understand exactly what your customer wants to consume. I offer you a method we use...
B2B SEO – Content Marketing for Improving Brand Awareness
How to Improve your B2B Brand Awareness through SEO - Content Marketing If your company continues to be on a small-time foundation and may't afford to run TV commercials, setting up a web site on the Web must be your manner of getting women and men change into...
Content Marketing for Engagement and SEO
Content Marketing for Engagement and SEO Content Marketing is the creation of valuable content to attract and engage your target audience. The point of content marketing is to interact with customers, encourage them to look to you for information, and - ultimately -...
What is Marketing Automation?
(And how can you protect yourself against flim-flam “inbound marketing specialists?”) We bet you’ve heard the term dozens of times by now, but maybe it’s always left you scratching your head. “‘Marketing automation?!?’ What the heck is that?!?” Fear not. Stern is here...
Social Media Marketing and Cruise Control
Why I love cruise control I was on the highway the other day as I typically commute at least once a week from Colorado Springs to Denver and visa versa. I just got a new car and decided to test out the cruise control feature as I didn’t have that on my older car. I...
Improve The SEO for your WORDPRESS Site With SOCIAL MEDIA OPTIMIZATION: Part 8
Providing social proof on your website means providing evidence that other users of social media platforms have visited you. This builds up trust. Have you ever visited a webpage that displays a Facebook “box” displaying profiles of people who’ve liked the content? Or...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 7
Integrate Your Social Media with Video We’ve all heard that a picture is worth a thousand words. If that’s the case, then a video should be worth a whole library, right? And social videos are worth more than that. They’re like entire libraries of information that you...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 6
Integrate with Social Media Login Tools Social media login tools allow your customers and leads to register (log into) your website using their preexisting social media identities. How does it work? Your website offers a social login form. Your customer or lead clicks...
Content Marketing and Why a Blog Should Be Like the Terminator
I had a small business owner tell me the other day that they thought blogging was for the likes of the Kardashians or Miley’s of the world. They had no understanding of the value in business, at all. Undoubtedly, those of us in this content marketing world, know it is...
How to build your business with blogging | Content Marketing
I go to a lot of networking events with small business owners. I hear them say: “I don’t know what blogging is” “I heard blogging is good” “I should be blogging” “I don’t have time to blog” “Blog? Ugh. It sounds like just another time suck.” So, in an effort to...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 5
Integrate with Social Media Sharing and Follow Buttons Here we should pause to insert a point of clarification. So far, we’ve spoken of your various social media networks (or “channels”) as if they exist independently of one another. But this isn’t the case. Or...
Features VS Benefits: Live on The Experience Pros TV Show
Over the past three years, I have worked with Angel Tuccy and Eric Reamer the first Monday of every month on the Stern Inbound Radio show on their Experience Pros Radio show. Angel and Eric and their Experience Pros network...
Stern Inbound Marketing CEO on Experience Pros TV
Darrell Stern LIVE on the Experience Pros Television Show. What if every one of your ideal clients understood the true benefits of your business? We will have video our our segment on this page soon! Call 303.353.4354 and let's to Stern Storming and create more ROI in...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 4
Analyze Social Media Post Frequency Here’s another easy technique for determining the optimal frequency for your social media posts: Establish a control set by scheduling your messages a reasonable duration apart. Two to two and half hours should be sufficient for...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 3
Optimize Social Media Post Frequency Knowing when to post on your social media accounts is just as important as knowing what to post if you hope to attract lots of viewers. Optimizing post frequency is both an art and a science. And here again, each form of social...