The Best Email Marketing Campaign Ever – POTUS
Any of you who were on the email campaign list for Barack Obama know that the amount of emails sent out asking for donations was a big daunting, but in the end it was the personal connection I felt with the President that became more and more apparent. On the night of...
How Abraham Lincoln Would have used Social Media
Abraham Lincoln was one of the first leaders to use technology to communicate during war fare. The TELEGRAPH was used by Lincoln in a "hub" in the White House to send and receive commands to his generals in the South. This idea that...
Posting on Facebook – the Do’s and Don’ts of Social Media Marketing
So you set up your company Facebook page and you are ready to start posting and running some Social Media Marketing campaigns. What and how to post on Facebook for strategic marketing purposes? There’s a myriad of content to post that will inspire and engage your...
How the new Facebook Page Format Facelift affects your Social Media Marketing.
Last year, Facebook rolled out a new design to a fraction of its users but then called it off after users said they hated it. Greg Marra, a product manager with Facebook stated, “Over the last year we have been taking time and listening to what people think about the...
How Can Linkedin Generate More Business Referrals?
Are you looking for a way to double, triple, possibly quadruple your amount of referrals? LinkedIn.com, a professional social network, is a user friendly and important tool at your fingertips to help you find new clients and referral partners. If you don’t have a...
Search Engine Optimization The Missing Part of Your Content Marketing Strategy
This article has been moved to the ALL-NEW Stern Marketing Academy
Why should I create a Facebook Business Page Separate from my Personal Profile?
Facebook is an excellent place for marketing your business, but it’s important to have two separate accounts – one as a personal profile and another as a business page. Its actually a requirement to keep your business page separate because Facebook can close your...
How to Compose a Great Tweet of your Blog Post
Blogs are essential for businesses for a variety of reasons. For example, they can drive traffic to your website, help increase your SEO/ SERP and position your brand as an industry leader. Now you want to let your Twitter followers know you have just written an...
What do you do when someone follows you on Twitter
You have your Twitter account up and you are sharing valuable content. Everything is going well. Now, people are starting to follow you. Excellent! You want to share your content and spread news about your products/services with your followers. What is the next...