Content Marketing for Engagement and SEO
Content Marketing for Engagement and SEO Content Marketing is the creation of valuable content to attract and engage your target audience. The point of content marketing is to interact with customers, encourage them to look to you for information, and - ultimately -...
What is Marketing Automation?
(And how can you protect yourself against flim-flam “inbound marketing specialists?”) We bet you’ve heard the term dozens of times by now, but maybe it’s always left you scratching your head. “‘Marketing automation?!?’ What the heck is that?!?” Fear not. Stern is here...
Social Media Marketing and Cruise Control
Why I love cruise control I was on the highway the other day as I typically commute at least once a week from Colorado Springs to Denver and visa versa. I just got a new car and decided to test out the cruise control feature as I didn’t have that on my older car. I...
Improve The SEO for your WORDPRESS Site With SOCIAL MEDIA OPTIMIZATION: Part 8
Providing social proof on your website means providing evidence that other users of social media platforms have visited you. This builds up trust. Have you ever visited a webpage that displays a Facebook “box” displaying profiles of people who’ve liked the content? Or...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 7
Integrate Your Social Media with Video We’ve all heard that a picture is worth a thousand words. If that’s the case, then a video should be worth a whole library, right? And social videos are worth more than that. They’re like entire libraries of information that you...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 6
Integrate with Social Media Login Tools Social media login tools allow your customers and leads to register (log into) your website using their preexisting social media identities. How does it work? Your website offers a social login form. Your customer or lead clicks...
Content Marketing and Why a Blog Should Be Like the Terminator
I had a small business owner tell me the other day that they thought blogging was for the likes of the Kardashians or Miley’s of the world. They had no understanding of the value in business, at all. Undoubtedly, those of us in this content marketing world, know it is...
How to build your business with blogging | Content Marketing
I go to a lot of networking events with small business owners. I hear them say: “I don’t know what blogging is” “I heard blogging is good” “I should be blogging” “I don’t have time to blog” “Blog? Ugh. It sounds like just another time suck.” So, in an effort to...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 5
Integrate with Social Media Sharing and Follow Buttons Here we should pause to insert a point of clarification. So far, we’ve spoken of your various social media networks (or “channels”) as if they exist independently of one another. But this isn’t the case. Or...
Features VS Benefits: Live on The Experience Pros TV Show
Over the past three years, I have worked with Angel Tuccy and Eric Reamer the first Monday of every month on the Stern Inbound Radio show on their Experience Pros Radio show. Angel and Eric and their Experience Pros network...
Stern Inbound Marketing CEO on Experience Pros TV
Darrell Stern LIVE on the Experience Pros Television Show. What if every one of your ideal clients understood the true benefits of your business? We will have video our our segment on this page soon! Call 303.353.4354 and let's to Stern Storming and create more ROI in...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 4
Analyze Social Media Post Frequency Here’s another easy technique for determining the optimal frequency for your social media posts: Establish a control set by scheduling your messages a reasonable duration apart. Two to two and half hours should be sufficient for...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 3
Optimize Social Media Post Frequency Knowing when to post on your social media accounts is just as important as knowing what to post if you hope to attract lots of viewers. Optimizing post frequency is both an art and a science. And here again, each form of social...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 2
Leverage Optimal Image Dimensions This next bit of advice is basically common sense, but it needs to be stated: When posting to social media profiles, many people fail to observe optimal dimensions for the images they’re sharing. Which is why so many posts wind up...
IMPROVE SEO ON WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 1
Here’s a story that’s sad but true: most people misunderstand the art and science of proper search engine optimization. For instance, they believe that search engines will find and rank their website using basic, technical tools like content analysis of pages and XML...
The difference between Content Marketing and Advertising
“Content marketing is a waste of time” “Social Media is a waste of money” “I didn’t get any ROI from that online stuff” I am disappointed when I hear small business owners say these things because really, it just means they don’t understand the difference between...
Analyzing Your #MarketingROI
We offer this last section on marketing ROI as a bonus to everything you've already read in Parts One through Six of this blog series. To borrow a term from The Seven Habits of Highly Effective People, this is the stage where you "sharpen the saw." In other words:...
Creating More Leads and Sales by Leveraging Existing Clients #MarketingROI
Here's something we tell our customers over and over again, yet few of them believe it (at first). You can automate lead generation even after you make a sale. You read that correctly. Each time you close a sale, your businesses should be able to generate dozens of...
Tagging Leads in Person #MarketingROI Part 5
You might be one of those people who thinks: "I don’t get all this computerized mumbo jumbo. I'm old school. When it comes to dealing with prospects for my business, I still like to press the flesh -- meet someone and collect leads in person to really get to know...
Systemizing and Automating Lead Outreach #MarketingROI Part 4
Automating lead outreach builds even stronger relationships with leads. In fact your company can: offer free downloads (such as an e-book or white paper) post enhanced content such as a blog (like this one!) or a library of instructional videos, or maintain an online...