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Use Snapchat to communicate, collaborate and inspire your employees

by Darrell Stern | Dec 2, 2016 | social media, social media marketing

This blog has moved to the ALL NEW Stern Marketing Academy  
How Starbucks uses content marketing to promote brand integrity

How Starbucks uses content marketing to promote brand integrity

by Darrell Stern | Oct 15, 2016 | branding through content marketing, Content Marketing

There probably isn’t another brand on the planet that people love to hate as much as Starbucks. From Reddit forums to newspaper editorials, so-called “true coffee aficionados” claim that, among other things, the coffee is overpriced, the grounds are over-roasted, and...
Snapchat For Business Denver And Beyond

Snapchat For Business Denver And Beyond

by Darrell Stern | Apr 19, 2016 | Live Video, social media marketing

And the Live Video Revolution in Social Media Marketing Snapchat’s epic rise in popularity is only just the beginning of an era dominated by visual media. As with any other emerging social media platform that has taken the world by storm, marketers have jumped on...
Instagram’s Impending Algorithm and How it Changes Your Social Media Marketing

Instagram’s Impending Algorithm and How it Changes Your Social Media Marketing

by Darrell Stern | Mar 29, 2016 | social media, social media marketing

Following Facebook and Twitter’s lead, Instagram recently announced that they would be releasing an algorithmic update to users’ feeds based on their interests and interactions. Previously, the photo sharing social platform’s feed showed content in the chronological...
PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 3

PIMP THE SEO FOR YOUR WORDPRESS SITE WITH SOCIAL MEDIA OPTIMIZATION: Part 3

by Darrell Stern | Jan 27, 2016 | WordPress SEO

Optimize Social Media Post Frequency Knowing when to post on your social media accounts is just as important as knowing what to post if you hope to attract lots of viewers. Optimizing post frequency is both an art and a science. And here again, each form of social...
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