by Darrell Stern | Mar 1, 2016 | Content Marketing
How to Improve your B2B Brand Awareness through SEO – Content Marketing If your company continues to be on a small-time foundation and may’t afford to run TV commercials, setting up a web site on the Web must be your manner of getting women and men change...
by Darrell Stern | Feb 1, 2016 | Content Marketing Agency
I go to a lot of networking events with small business owners. I hear them say: “I don’t know what blogging is” “I heard blogging is good” “I should be blogging” “I don’t have time to blog” “Blog? Ugh. It sounds like just another time suck.” So, in an effort to...
by Darrell Stern | Jan 16, 2016 | Content Marketing Agency
“Content marketing is a waste of time” “Social Media is a waste of money” “I didn’t get any ROI from that online stuff” I am disappointed when I hear small business owners say these things because really, it just means they don’t understand the difference between...
by Darrell Stern | Aug 10, 2014 | inbound marketing agency
I met Theresa Longo @TheresaLongo on Twitter . After she followed @SternDMB, we exchanged several messages back and forth talking about how to market her many talents through her website, content marketing and social media. We spoke on the phone and decided to work...
by Darrell Stern | Apr 29, 2014 | social media
A fun and safe addition to your marketing strategy is to inject some news and/or pop culture content on your Twitter news feed. This can be in the form of a funny anecdote or full on newsjacking. Newsjacking is a way to capitalize on the popularity of a news...