twitter Archives | Page 3 of 3

How to Use the News and Pop Culture to Market Yourself Using Twitter #NewsJacking

by Darrell Stern | Apr 29, 2014 | social media

A fun and safe addition to your marketing strategy is to inject some news and/or pop culture content on your Twitter news feed. This can be in the form of a funny anecdote or full on newsjacking. Newsjacking is a way to capitalize on the popularity of a news...

How Twitter Fits in With Your Inbound Marketing Strategy

by Darrell Stern | Apr 28, 2014 | inbound marketing agency, social media

“Twitter is not a technology, it is a conversation and it’s happening with or without you.” Charlene Li Let’s start with a simple explanation of inbound marketing. Inbound marketing is a term that was invented by HubSpot as a type of marketing that allows...

Social Media Marketing and Twitter

by Darrell Stern | Nov 20, 2012 | social media

What exactly is Social Media? Facebook is a good way to explain. Facebook is not Social Media. . . the content within Facebook is! When you post a status, you expect others to make a comment. . . possibly take it in different directions. . . which sparks more...