by Darrell Stern | Dec 31, 2015 | Marketing ROI
Here’s something we tell our customers over and over again, yet few of them believe it (at first). You can automate lead generation even after you make a sale. You read that correctly. Each time you close a sale, your businesses should be able to generate dozens...
by Darrell Stern | Nov 10, 2014 | inbound marketing agency, inbound marketing strategies
SternDMB.com There are so many Inbound Marketing Agencies around preaching the method of attract, nurture and convert. But that message is getting stale. AND that’s just the WHAT. It’s HOW an Inbound Marketing Agency attracts your target market to you. Its...
by Darrell Stern | Aug 10, 2014 | inbound marketing agency
I met Theresa Longo @TheresaLongo on Twitter . After she followed @SternDMB, we exchanged several messages back and forth talking about how to market her many talents through her website, content marketing and social media. We spoke on the phone and decided to work...
by Darrell Stern | Jul 4, 2014 | social media
Abraham Lincoln was one of the first leaders to use technology to communicate during war fare. The TELEGRAPH was used by Lincoln in a “hub” in the White House to send and receive commands to his generals in the South. This idea that technology could...
by Darrell Stern | Apr 29, 2014 | social media
A fun and safe addition to your marketing strategy is to inject some news and/or pop culture content on your Twitter news feed. This can be in the form of a funny anecdote or full on newsjacking. Newsjacking is a way to capitalize on the popularity of a news...