by Darrell Stern | Mar 1, 2016 | Content Marketing
10 Easy Steps to Put the Person back in to Content Marketing Personas We’re going to put the “person” back in Content Marketing persona by walking through some really practical ways to understand exactly what your customer wants to consume. I offer you a method we use...
by Darrell Stern | Mar 1, 2016 | Content Marketing
How to Improve your B2B Brand Awareness through SEO – Content Marketing If your company continues to be on a small-time foundation and may’t afford to run TV commercials, setting up a web site on the Web must be your manner of getting women and men change...
by Darrell Stern | Mar 1, 2016 | Content Marketing
Content Marketing for Engagement and SEO Content Marketing is the creation of valuable content to attract and engage your target audience. The point of content marketing is to interact with customers, encourage them to look to you for information, and –...
by Darrell Stern | Feb 26, 2016 | marketing automation
(And how can you protect yourself against flim-flam “inbound marketing specialists?”) We bet you’ve heard the term dozens of times by now, but maybe it’s always left you scratching your head. “‘Marketing automation?!?’ What the heck is that?!?” Fear not. Stern is here...
by Darrell Stern | Feb 18, 2016 | social media marketing
Why I love cruise control I was on the highway the other day as I typically commute at least once a week from Colorado Springs to Denver and visa versa. I just got a new car and decided to test out the cruise control feature as I didn’t have that on my older car. I...
