by Darrell Stern | Dec 30, 2015 | Marketing ROI
You might be one of those people who thinks: “I don’t get all this computerized mumbo jumbo. I’m old school. When it comes to dealing with prospects for my business, I still like to press the flesh — meet someone and collect leads in person to really...
by Darrell Stern | Dec 27, 2015 | Marketing ROI
Sadly, most B2B and B2C companies we talk to think of leads as a kind of crap shoot. They equate following up on leads with betting on horses at the race track. Sure, you’re bound to win a few times — that’s just the law of averages. Lead nurturing...
