Oh, hi. This is Darrell Stern, your Digital Marketing Jedi.

I don’t know if you remember that song. What was it? The eighties or the nineties right? Living Colour, was it In Living Colour was the band and they came out with this awesome heavy metal, like really, really, really, really hard rock song called Cult of Personality, and I love it. I love it to this day.

The song popped into my head recently because we have certain people now in certain positions of power, both here in the United States and around the world, who seem to be trumping others by creating a cult, if you will, around their personality. What my question is is, can we create a cult around your personality? Now I’m not talking about doing something evil. Please understand. I’m not talking about doing something evil. I’m not even talking about doing something political. What I’m talking about is, what if your brand, your product, right, what it represents, the philosophy… I’m itchy. What if your brand, your philosophy, right, your teaching, your guidance, your lessons that you want people to learn, right? What if we could actually, so consistently, tap into your personality around that, that we could create that kind of cult-like following, right? Social media marketing. Gosh, there’s been so much talk over the past decade about social media, social media, social media marketing.

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