In the fast-moving world of digital marketing, everyone wants leads now. Business owners are constantly on the lookout for the fastest way to get more calls, more clients, more cash. But the truth about true digital dominance—the kind that turns you into a market...
Inbound Marketing Is a Rescue Mission: How Phoenix’s Marketing Jedi Uses Empathy to Convert You’ve probably heard of inbound marketing… But have you ever actually felt it done right? You might know the buzzwords: Funnels. SEO. Lead magnets. You might have even...
Hey, this is Darrell Stern, your Digital Marketing Jedi, with another little value bomb for you guys, talking about inbound marketing and lead nurturing campaigns. So, I was working with a local property management company, they had an awesome landing page that said,...
Here’s a story that’s sad but true: most people misunderstand the art and science of proper search engine optimization. For instance, they believe that search engines will find and rank their website using basic, technical tools like content analysis of pages and XML...
Sometimes you get asked a question that’s actually several questions in one: What is a lead? Or, more specifically here at Stern Inbound Marketing, we’ve often heard people ask, “What do I do about leads?” What they really mean is: “How can our business spend less...
